The II Spanish Filming and Film Tourism Conference comes to an end

The Patio Herreriano Museum of Contemporary Spanish Art reopened its doors last Thursday, October 25, to host the second day of the conference organized within the framework of the 63rdValladolid International Film Festival

10/25/2018.- Juan Manuel Guimeráns chaired the session aimed at delving into the most interesting aspects of the financing of international co-productions and filming in Portugal and, more specifically, at exploring forms of collaboration with Spain in audio-visual matters. Guimeráns, head of the Valladolid Film Office, pointed out that Portugal is betting heavily on the country’s policy to attract international filming. This year is particularly special, since Portugal has been the protagonist of several cultural, social, and political events in Valladolid. An important event that fostered the relationship between both Iberian countries was the creation of the CENCYL+ Cities Network, a working community made up of cities and towns in Castilla León and the Portuguese central region, within the framework of the Interreg V Programme. 

Nuno Fonseca, from the Instituto do Cinema e do Audiovisual (Cinema and Audiovisual Institute), aspecialist in co-production and tax incentives policy, said that “Portugal has signed co-production agreements with more than 70 countries, and is betting more and more heavily on emerging markets”. Regarding Spanish co-productions, he highlighted the different elements that make Portuguese tax incentives, in effect since March 2017, attractive, including the possibility of “Portugal subsidizing up to 20% of the cost of the project”.

When her turn came, Helena del Barrio, a technician at the Oficina Europa Creativa-Cultura España (the Spanish European Creative Office-Culture), stated that “Europe values the development of new business models through innovation. Specifically, the financing subprograms destined to the audiovisual industry favour the creation of new formats with an intensive use of technology, and oriented to the development of new audiences”.

Manuel Claro, Creative Europe and Media Desk Portugal coordinator, shared some details of the work carried out by this office: “We don’t work with local projects. We are interested in projects with a high European circulation capacity, and we are present in the key markets together with the local producers”.

The second panel of the day, “Film tourism. Filming and tourism in Portugal“, was presented by the director of Seminci, Javier Angulo, who stressed that “the Spanish film commission and film offices have been working hard and well for more than 20 years to attract films to our country. Now is an excellent time to develop film tourism based on that work”.

Eugeni Osàcar, an expert in Film Tourism and professor at the CETT (an international school for education and knowledge transfer in tourism and hotel management and gastronomy affiliated to the University of Barcelona), started off the discussion presenting the characteristics and potential of film tourism, and also shared statistical data about the activity. According to him, “since 2013, this type of tourism has increased by 100%, and in 2017, 80 million tourists from all over the world chose to spend their holiday in a destination they saw in a film or tv series, according to what was recently published by TCI Research. This figure represents 6.1% of the total amount of that year’s tourists, according to the World Tourism Organization. It is very important to create a competitive offer to close the virtuous circle of film tourism”.

“Central Portugal is at an early stage as a filming destination, but we are working very hard to consolidate”, said Pedro Machado, President of Turismo Centro Portugal e da Assambleia Geral da Centro Portugal Film Commission, at the beginning of his speech. He went on to emphasize the good work that has been done in many regions of Spain, and pointed out that Portugal should take note of it.

The Conference was closed by Ana Redondo, city Culture and Tourism councilwoman at the Valladolid City Council. In a warm message, she said that “the city loves cinema at all levels, not only from the screening point of view, but also from the academic analysis point of view — the University of Valladolid has the longest-running filmmaking chair in Spain and intends to continue to advance in this field, developing new bachelor’s and master’s degree projects. The Seminci is the best framework for this Conference, and has made things even more interesting by inviting Portugal as a guest country, which was a great idea. Valladolid is your home for future editions”, she said before announcing that the city is “promoting a candidacy to become part of the UNESCO Creative Cities Network cinema-wise”.

This second edition of the Spanish Filming and Film Tourism Conference closed with around 150 attendees, extensive media coverage, and interesting conclusions.

Spain Film Commission and Valladolid Film Office, who organized this conference, would like to thank the Valladolid City Council, INNOLID, Seminci, PROFILM, APPA, Patio Herreriano Museum and, finally, the Cencyl+ Cities Network and Interreg Spain-Portugal.

Posted in 63rd Seminci, Spain Film Office Congress.